Bonnie’s Whisky

Visual Identity, Packaging, & Campaign // 2023

Bonnie’s Whisky is a conceptual Scottish brand redefining sustainability in the alcohol industry. Emphasising innovation, it encourages consumers to repurpose its packaging, proving that a whisky bottle can be more than just a vessel. The design features a traditional bottle housed in a fully recyclable jute bag, embroidered with the brand’s logo—reinforcing the ethos of giving materials a second life. Accompanying the bottle is a promotional  leaflet and a social media campaign showcasing creative reuse ideas. A competition invites consumers to share their most innovative repurposing concepts, further promoting sustainability and engagement with the brand. Bonnie’s is ‘More Than a Whisky.’