Life Changing

Visual Identity, Wayfinding & Experiential Design // 2024

Life Changing is an immersive experience designed for the Marsh Fritillary Butterfly conservation trail at Edinburgh Zoo, aimed at educating Gen Z visitors about the species. The experience fosters mindful exploration, strengthening connections between visitors, the zoo, and its wildlife. Through engaging visuals and an intuitive wayfinding system, the project seeks to leave a lasting impact, reshaping perspectives on conservation.Ultimately, it aims to inspire greater awareness, encourage visitor engagement, and drive support and donations for the initiative, ensuring the future protection of this endangered butterfly species.